On the money

Shepherd specializes in delivering insights and ideas to community banks and credit unions in ways that resonate with and motivate their audiences.

Wasn’t it crazy when that enormous, unnamed bank got caught opening fraudulent accounts in their customers’ names, so everyone got mad and switched to community banks and credit unions they could trust? Oh wait, that’s right, for the most part people stayed right where they were.

That, of course, is because switching banks is a pain and most people view their financial ‘partners’ through a very fractured and segmented lens. At Shepherd, we create credit union marketing and community bank advertising that will help get more consumers to start looking at you for the financial products and services they need.


Member Research